Consumer Reports is an American magazine published since 1936 by Consumers Union, a nonprofit organization dedicated to unbiased product testing, consumer-oriented research, public education, and advocacy. Consumer Reports publishes reviews and comparisons of consumer products and services based on reporting and results from its in-house testing laboratory and survey research center. The magazine accepts no advertising, pays for all the products it tests, and, as a nonprofit organization has no shareholders. It also publishes general and targeted product/service buying guides. As of April 2016 it had approximately 7 million subscribers (3.8 million print and 3.2 million digital) and an annual testing budget of approximately US$25 million.