Consumer organizations are advocacy categories that seek to safeguard people from commercial mistreatment like unsafe products, predatory financing, incorrect advertising, astroturfing and air pollution.
Consumer organizations may operate via protests, litigation, campaigning, or lobbying. They could take part in single-issue advocacy (e.g., the British isles Marketing campaign for Real Ale (CAMRA), which campaigned against keg beverage as well as for cask ale) or they could established themselves up as more standard consumer watchdogs, including the Consumers’ Association in the united kingdom.
One common method of providing consumers useful information is the impartial comparative review or test of products, including different manufacturers or companies (e.g., Which?, Consumer Information, etcetera).
Another area where consumer organizations have run is food protection. The needs for campaigning in this field are less easy to reconcile using their traditional methods, because the technological, dietary or medical research is normally more technical than in other arenas, including the electric basic safety of white goods. The existing standards on obligatory labelling, in developed countries, have partly been formed by earlier lobbying by consumer teams.
The purpose of consumer organizations may be to determine also to try to enforce consumer privileges. Effective work in addition has been done, however, by just using the risk of bad promotion to keep companies’ give attention to the consumers’ perspective.
Consumer organizations may try to serve consumer pursuits by relatively immediate activities such as creating and/or disseminating market information, and prohibiting specific functions or procedures, or by promoting competitive causes in the marketplaces which straight or indirectly affect consumers (such as carry, electricity, marketing communications, etc.).